My Journey
My career has been shaped by building, operating, and reimagining businesses from the foundations of retail and marketing to global brands and complex hospitality environments.
About GreenSpring
Transforming businesses through strategic thinking, proven methodologies, and sustainable growth practices.
Kraft General Foods
Marketing Research+Walmart
Retail Operations Leadership+Kohl's
New Store Opening Lead+Heineken - Amsterdam
International Marketing & Brand Strategy+Heineken - Sint Maarten
Senior Leadership+ILTT
Commercial Director+Cash & Carry Concept
Development & Operations Lead+St. Maarten Heineken Regatta
Chairman & Producer (20+ Years)+Current Focus
Most recently, my focus has been on the relaunch and reinvention of a 75-year-old historic beachfront hotel in St. Maarten. This work has included:
- Reimagining the hotel, bar, restaurant, pool, cabanas, market, and café
- Redesigning logos, visual identities, merchandise lines, and brand systems
- Introducing new retail, hospitality, and event-driven concepts
- Redesigning marketing, operations, and commercial models
- Reenergizing a legacy property while honoring its history and role in the community
This project represents the culmination of my career—marketing, operations, and commercial concepts reimagined, not in theory, but in practice.
Leadership Recognition
Featured in The Solutions-Oriented Leader (Dr. Rick Goodman)
I am featured in The Solutions-Oriented Leader, which highlights my leadership during Hurricane Irma in St. Maarten and the solutions-focused mindset required to protect people, stabilize operations, and move forward under pressure. The excerpt also reflects how I used major event and brand activations—including the Heineken Regatta—to rally teams, support the community, and help drive recovery.
"Be Positive, Be Patient, Be Smart, and Family First!"
This recognition reflects the same approach I bring to my work today: stay focused on solutions, support people, and deliver results—especially when it matters most.
Creative Work & Authorship
In addition to my professional work, I am also the author of the 3 part book series Living, Laughing & Loving: Poems for an Awesome! Life, a collection focused on perspective, resilience, creativity, and the human experience.
Writing and Drawing has been an important creative outlet throughout my career and reflects a belief that strong leadership and effective communication are grounded not only in strategy and execution, but also in empathy, clarity, and self-awareness.
This creative work complements my professional approach—bringing balance, reflection, and emotional intelligence to complex business and leadership environments.
Today
Through GreenSpring Marketing & Management, I work directly with owners, operators, boards, and leadership teams to help them:
- Launch or relaunch businesses
- Reimagine brands, visual identities, and merchandise programs
- Improve operations and profitability
- Align marketing with execution
- Turn ideas into sustainable commercial results
Whether working with small businesses or global organizations, my approach remains the same: hands-on, practical, and grounded in real operating experience.
Let's Talk About Your Business
If you'd like an experienced perspective on your biggest opportunities and challenges, I offer a short introductory call to discuss how I may be able to help.